MarMar Copenhagen: A TOUCH OF GRANDEUR A/W 2016-17

A TOUCH OF GRANDEUR
The AW16 collection from our dear friends MarMar Copenhagen has landed and we're crushing hard on the warm, classic feel and soft touch this collection brings with. it. Inspired by
Northern Californian nature it has a feel of old woods and majestic mountains mirroring in placid lakes.

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IRIS APFEL INSPIRATION
Ultimate
Granny Chic icon Iris Apfel and her personal, quirky way of dressing is the playful twist that makes a brilliant contrast to the grandeur of nature inspiration. Remember how it felt to play dress-up at your Grandmother ́s house? That sort of magic lives in this collection and we love MarMar for spiffing up the children's wear game by letting ultimate fashion icons such as Iris guide us all, even the children. Every item in Iris' wardrobe was carefully selected and had a unique story to tell and every style in this brilliant new collection comes with that feeling too.

SILKY BLUE AND SOFT PINK
The colours are muted shades of blue, soft pinks and greyish purple, brought to life by glittering gold, light jade, golden brown and splashes of bright red. Fabrics are a luxurious mix and include both silky soft velvet, delicate lace, cool check, soft merino and comfortable jerseys. We're drooling just looking at the images and cannot wait to get our hands on it.

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MARMAR LEADS THE WAY
New this season is cool Thermo Outerwear, a bit chic'er than the regular ones and also very important an extensive ”never out of stock” range, which might just be the wisest of steps fashion can do right now. In stead of chasing the conglomerates and their output of what seems like weekly new collections, brands can opt to go in the opposite direction and produce high quality garments, which are sure to no go out of fashion and which will tend to customers basic needs for classic, soft and beautiful styles. We salute MarMar Copenhagen for leading in this new trend and hope to see more labels learning from them. There's more to sustainability and han buying organic cotton and responsible production and consumption is good for all of us.

ABOUT MARMAR COPENHAGEN
MarMar copenhagen, established in 2008, is a danish children ́s fashion brand, with clothes for boys and girls from newborn to 14 years old and a special collection for women. MarMar Copenhagen is defined by sophisticated classic luxury, cool quirky details, best possible quality and functionality. Inspiration is everywhere to be found and MarMar founder designer Marlene Anine Holmboe knows this. She goes digging into dusty old books, long forgotten movies and finds photos with stories untold to create a unique collection every season and she does it very well we say. 

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