TELLING STORIES WITH FASHION
If you've followed us since the early beginnings of this magazine, you're sure to have noticed this fact: We love it when children's fashion is daring and playful. Fashion that tells stories has a special place in our hearts. H&M just launched their very first STUDIO collection for children and it's exactly what we need: quirky, different, bold, soft, romantic, intriguing and fun and with an untold story waiting for you to come play.
H&M STUDIO KIDS
H&M tends to such a large amount of consumers all over the world and thus their collections have to cater to the taste and likings of little people and their parents from all over the world. That's why it's so nice to see that they dare to lead on in playful fashion adventures, such as the new Studio Collection for children.H&M has been producing their Studio Collection for Women and Men for a while and this first collection for Children was inspired by this season’s women’s Studio range. These Studio Collections come out twice a year and are limited edition.
FOLKLORE AND FILM AND UNTOLD STORIES
The outfits look like they could be the very cool outfits from a new favorite childhood classic movie that hasn't even been made yet and we're liking it so much. The details on this collection are fantastic, with a rich folkloric feel mixed with a sense of warm darkness, it feels like a story is waiting to be told and the children are the ones who will get to play it out. Romantic blouses, leather jackets, felt hat and velvet trousers and cape, embroidered rose detial and also a range of fab accessories such as stick horses, embroidered masks and even a musthave ukulele guitar.
ALICE AND FAIRYTALES
Inspiration for the collection has come from both Alice in Wonderland and the Swedish tales of John Bauer. The fabrics are rich and textured: velvets with gold embroidery, leathers, cottons, lace… and color palette is white, black, red, blush, grays, muted blues and gold. Wearing styles from this collections will instantly set you in the mood for play and we only wish it came in adult sizes too. Available in selected stores and online now and we think it's a good idea to hurry - this collection is sure to hit home with a lot of you.